Effects of customization and personalization affordances on perceived value and continuance intention of smartwatch use
| Year of publication: |
2023
|
|---|---|
| Authors: | Luo, Yumei ; Yang, Lei ; Ye, Qiongwei ; Liao, Qichen |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 194.2023, p. 1-13
|
| Subject: | Customization | Continuance intention | Health status | Perceived value | Personalization | Smartwatch | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Gesundheit | Health | Kundenzufriedenheit | Customer satisfaction |
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