Effects of design factors on store image and expectation of merchandise quality in web-based stores
Year of publication: |
2008
|
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Authors: | Oh, Jungmi ; Fiorito, Susan S. ; Cho, Hira ; Hofacker, Charles F. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 4, p. 237-249
|
Subject: | Online-Handel | Online retailing | Website | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Produktqualität | Product quality |
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