Effects of different types of framing in advertising messages on human decision behaviour
Year of publication: |
2019
|
---|---|
Authors: | Burböck, Birgit ; Kubli, Viktoria ; Maček, Anita ; Bobek, Vito |
Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 5.2019, 1, p. 27-41
|
Subject: | framing effect | attribute framing | goal framing | advertising message | human choice behaviour | prospect theory | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Entscheidung | Decision | Experiment |
-
Kim, Jungkeun, (2014)
-
Wang, Lilei, (2022)
-
Stadlthanner, Katja Anna, (2022)
- More ...
-
Cultural foundations of female entrepreneurship in Mexico: Challenges and opportunities
Cavada, Martha Cantú, (2018)
-
How to reduce discrimination in the workplace: The case of Austria and Taiwan (R.O.C.)
Bobek, Vito, (2018)
-
Negative effects of the WTO : the case of automotive industry in Russia
Bobek, Vito, (2014)
- More ...