Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Brigitte Naderer, Jörg Matthes and Stephanie Schäfer
| Year of publication: |
2021
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|---|---|
| Authors: | Naderer, Brigitte ; Matthes, Jörg ; Schäfer, Stephanie |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 686-707
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| Subject: | Disclosures | influencer marketing | persuasion knowledge | similarity | Werbewirkung | Advertising effects | Influencer | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1930939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623876