Effects of disclosing discount code commissions on perceived influencer sincerity and attitude toward discount code use
Mira Lee, Taehee Park
| Year of publication: |
2023
|
|---|---|
| Authors: | Lee, Mira ; Park, Taehee |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2023, 1, Art.-No. 4, p. 26-36
|
| Subject: | Influencer discount codes | Disclosure effect | Influencer marketing | Perceived sincerity |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309172