Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Pedro Victor de Santi, Julio Carneiro-da-Cunha and Robson Coelho Guerreiro
| Year of publication: |
2023
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|---|---|
| Authors: | Santi, Pedro Victor de ; Carneiro-da-Cunha, Julio Araujo ; Guerreiro, Robson Coelho |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 100-121
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| Subject: | brand trust | e-marketplace | electronic marketplace | online marketplace | repurchasing | WOM | word-of-mouth | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Social Web | Social web | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.132718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340166