Effects of ethical sales behaviour on satisfaction, trust, commitment, retention and words-of-mouth
Wei-Ming Ou (Marketing Management Department, Shih Chien University, Kaohsiung, Taiwan), Chia-Mei Shih (Business Administration Department, Kun Shan University, Tainan, Taiwan), and Chin-Yuan Chen (Finance Department, Kun Shan University, Tainan, Taiwan)
| Year of publication: |
2015
|
|---|---|
| Authors: | Ou, Wei-Ming ; Shih, Chia-Mei ; Chen, Chin-Yuan |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 4, p. 673-686
|
| Subject: | Taiwan | Loyalty | Relationship quality | Ethical sales behaviour | Telemarketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Verkaufspersonal | Salespeople | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Ethik | Ethics | Unternehmensethik | Business ethics | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCoMA-04-2013-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446689