Effects of experiential elements on experiential satisfaction and loyalty intentions : a case study of the super basketball league in Taiwan
Yie-Fang Kao; Li-Shia Huang; Ming-Hsien Yang
| Year of publication: |
2007
|
|---|---|
| Authors: | Kao, Yie-fang ; Huang, Li-shia ; Yang, Ming-hsien |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 1.2007, 1, p. 79-96
|
| Subject: | Taiwan | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Ballsport | Ball game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818527