Effects of "feeling right" about website cultural congruency on regular and mobile websites
Boris Bartikowski, Heribert Gierl, Marie-Odile Richard
| Year of publication: |
2020
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|---|---|
| Authors: | Bartikowski, Boris ; Gierl, Heribert ; Richard, Marie-Odile |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 420-428
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| Subject: | Attitude certainty | Ethnic marketing | Metacognitions | Mobile marketing | Touchscreen device | Website cultural congruity | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Mobilkommunikation | Mobile communications | Ethnische Gruppe | Ethnic group | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417363