Effects of firm innovation and consumer eWOM on product recalls in an emerging market : the moderating role of ownership structure
Year of publication: |
2024
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Authors: | Xia, Peng ; Liu, Zhixue ; Wang, Weijiao ; Shi, Wen ; Van Nieuwenhuyse, Inneke |
Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2121-2137
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Subject: | Electronic word-of-mouth (eWOM) | firm innovation | ownership structure | product recalls | Eigentümerstruktur | Ownership structure | Virales Marketing | Viral marketing | Produkthaftung | Product liability | Innovation | Produktsicherheit | Product safety |
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