Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.
| Year of publication: |
1987
|
|---|---|
| Authors: | Bettman, James R ; Sujan, Mita |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1987, 2, p. 141-54
|
| Publisher: |
University of Chicago Press |