Effects of group influence on consumer brand preferences
James E. Stafford
| Year of publication: |
1968
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|---|---|
| Authors: | Stafford, James E. |
| Published in: |
Perspectives in consumer behavior. - Glenview, Ill. : Scott, Foresman. - 1968, p. 312-322
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing Research. 3.1966, Febr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002857940