Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xiaoyan Xing and Laurence Chalip
| Year of publication: |
2010
|
|---|---|
| Authors: | Xing, Xiaoyan ; Chalip, Laurence Hilmond |
| Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 371-398
|
| Subject: | Markenführung | Brand management | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922859