Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xin Xu; James Y. L. Thong; Viswanath Venkatesh
| Year of publication: |
2014
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|---|---|
| Authors: | Xu, Xin ; Thong, James Y. L. ; Venkatesh, Viswanath |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 4, p. 710-729
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| Subject: | ICT service innovation | ICT service management | service leadership | technology leadership | customization | personalization | brand equity | customer loyalty | strategy complementarity | mobile data services | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovation | Markenimage | Brand image | Mobilkommunikation | Mobile communications | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010474924