Effects of illumination on store perception and shopping intention : shedding light on conflicting theories
by Stephan Zielke and Thomas Schielke
| Year of publication: |
2016
|
|---|---|
| Authors: | Zielke, Stephan ; Schielke, Thomas |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 3, p. 163-176
|
| Subject: | Retailing | Store Lighting | Store Atmosphere | Store image | Inference | Categorisation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Firmenimage | Corporate reputation | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566855