Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Lijie Zhou and Fei Xue
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Lijie ; Xue, Fei |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 239-260
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| Subject: | Instagram branding | social presence | Technology acceptance model | trip planning | user-generated content | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Markenführung | Brand management | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1989537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821541