Effects of interfirm IT capability and interfirm trust on omnichannel integration : the mediating role of interfirm integration
Year of publication: |
2023
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Authors: | Li, Yang ; Huang, Xianbao ; Zhang, Kai |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 12, p. 2561-2577
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Subject: | Channel usage variety | Interfirm integration | Interfirm IT capability | Interfirm trust | Omnichannel integration | Relational view | Unternehmenskooperation | Inter-firm cooperation | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Vertriebsweg | Distribution channel |
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