Effects of life status changes on changes in consumer preferences
George P. Moschis and Fon Sim Ong
| Year of publication: |
2012
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|---|---|
| Authors: | Moschis, George P. ; Fon Sim Ong |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 3, p. 195-217
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| Subject: | consumer preferences | coping | life status changes | religiosity | subcultures | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Lebenszyklus | Life cycle | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405823