Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Jie Chen, Wenjian Fan, Junlong Wei, Zunli Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Jie ; Fan, Wenjian ; Wei, Junlong ; Liu, Zunli |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 593-605
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| Subject: | Incongruity | Linguistic style | Need for cognition | Persuasiveness | Source identifiability | Kognition | Cognition | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing | Linguistik | Linguistics | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Sprache | Language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09602-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454709