Effects of luxury perceptions on purchase intention of high-tech products
Sean Chih-Hsiang Ho, Ying-Jung Yvonne Yeh and Tom M.Y. Lin
| Year of publication: |
2022
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|---|---|
| Authors: | Ho, Sean Chih-Hsiang ; Yeh, Ying-Jung Yvonne ; Lin, Tom M. Y. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 2, p. 168-183
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| Subject: | Brand luxury index | high-tech products | luxuryization | purchase intention | technology acceptance model | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Hochtechnologie | High technology | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1937769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167319