Effects of model eye gaze direction on consumer visual processing : evidence from China and America
Qiuzhen Wang, Michel Wedel, Liqiang Huang, Xuan Liu
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Qiuzhen, Wang ; Wedel, Michel ; Huang, Liqiang ; Liu, Xuan |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 5, p. 588-597
|
| Subject: | Visual processing | Eye gaze direction | Smiling facial expression | Chinese consumers | American consumers | China | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2017.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011872923