Effects of mutual fund advertising disclosures on investor information processing and decision-making
Taejun (David) Lee; Tai Woong Yun; Eric Haley
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Taejun ; Yun, Tai Woong ; Haley, Eric |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 2, p. 104-117
|
| Subject: | Investmentfonds | Investment Fund | Werbung | Advertising | Werbewirkung | Advertising effects | Printwerbung | Print advertising | 2008-2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747188