Effects of narratives, frames, and involvement on health message effectiveness
Michail Vafeiadis and Fuyuan Shen
| Year of publication: |
2022
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|---|---|
| Authors: | Vafeiadis, Michail ; Shen, Fuyuan |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 3, p. 213-229
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| Subject: | framing | health | involvement | Narratives | skin cancer | Krebskrankheit | Cancer | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | Gesundheit | Health | Werbewirkung | Advertising effects | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1965824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013417444