Effects of package visuals and haptics on brand evaluations
| Year of publication: |
2013
|
|---|---|
| Authors: | Littel, Sandra ; Orth, Ulrich R. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 1 (8.2.), p. 198-217
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