Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective
| Year of publication: |
2005
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|---|---|
| Authors: | Chandran, Sucharita ; Morwitz, Vicki G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 2, p. 249-259
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