Effects of personalization and envelope color on response rate, speed and quality among a business population
Mairead McCoy, Owen Hargie
| Year of publication: |
2007
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|---|---|
| Authors: | McCoy, Mairead ; Hargie, Owen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 799-809
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| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507269