Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, Jong-Ho Lee
| Year of publication: |
March 2016
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|---|---|
| Authors: | Song, Ji Hee ; Kim, Hye Young ; Kim, Sahangsoon ; Lee, Sung Won ; Lee, Jong-Ho |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 89-101
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| Subject: | Personalization | Personalized e-mail message | Privacy risk | Cognitive control | Intimacy | Social presence | New media | Datenschutz | Data protection | E-Mail | E-mail | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Personalisierung | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9315-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011444027