Effects of portfolio planning methods on decision making: Experimental results
| Year of publication: |
1994
|
|---|---|
| Authors: | Armstrong, J.S. ; Brodie, R.J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 11.1994, 1, p. 73-84
|