Effects of price and user-generated content on consumers' prepurchase evaluations of variably priced services
Breffni M. Noone; Kelly A. McGuire
| Year of publication: |
2014
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|---|---|
| Authors: | Noone, Breffni M. ; McGuire, Kelly A. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 38.2014, 4, p. 562-581
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| Subject: | revenue management | hotels | price | user-generated content | perceived quality | perceived value | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Social Web | Social web | Kundenintegration | Customer integration | Produktqualität | Product quality | Preis | Price | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429829