Effects of price framing on consumers’ perceptions of online dynamic pricing practices
| Year of publication: |
2013
|
|---|---|
| Authors: | Weisstein, Fei L. ; Monroe, Kent B. ; Kukar-Kinney, Monika |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 5, p. 501-514
|