Effects of price partitioning on product evaluation
by Heribert Gierl and Silke Bambauer-Sachse
| Year of publication: |
2007
|
|---|---|
| Authors: | Gierl, Heribert ; Bambauer-Sachse, Silke |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 3.2007, 2, p. 61-74
|
| Subject: | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Preis | Price | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003585090