Effects of prior brand usage and promotion on consumer promotional response
| Year of publication: |
2006
|
|---|---|
| Authors: | Bridges, Eileen ; Briesch, Richard A. ; Yim, Chi Kin (Bennett) |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 4, p. 295-308
|