Effects of restaurant green practices on brand equity formation : do green practices really matter?
Young Namkung; SooCheong(Shawn) Jang
| Year of publication: |
2013
|
|---|---|
| Authors: | Namkung, Young ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 33.2013, p. 85-95
|
| Subject: | Gastronomie | Restaurant industry | Umweltmanagement | Environmental management | Markenimage | Brand image | Produktqualität | Product quality | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746480