Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Barney G. Pacheco and Aadil Rahman
| Year of publication: |
2015
|
|---|---|
| Authors: | Pacheco, Barney G. ; Rahman, Aadil |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 1, p. 72-86
|
| Subject: | sales promotions | retailer reputation | coupons | markdowns | pricing | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Reputation | Preismanagement | Pricing strategy | Firmenimage | Corporate reputation | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502833