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The outsourcing application in developing one's own brand: transformation from ODM business
Yen, Yu-Xiang, (2007)
Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents
Yen, Yu-Xiang, (2011)
Effects of satisfaction, trust and alternative attractiveness on switching intentions in industrial customers
Yen, Yu-xiang, (2010)