Effects of seamless omnichannel experience on customer behavioural outcomes
Tanya Singh and Shivendra Kumar Pandey
| Year of publication: |
2024
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|---|---|
| Authors: | Singh, Tanya ; Pandey, Shivendra Kumar |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 5, p. 621-638
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| Subject: | consumer behaviour | customer satisfaction | customer touchpoints | omnichannel retailing | SE | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenanalyse | Customer analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.140819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064027