Effects of Self-Referencing on Persuasion
| Year of publication: |
1995
|
|---|---|
| Authors: | Burnkrant, Robert E. ; Unnava, H.Rao |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 22.1995, 1, p. 17-26
|