Effects of sensory cues on consumers' wine taste perceptions and behavior : evidence from a wine-tasting experiment
Weixi Yuan, Fumei Guo, Mimi Li and Haiyan Song
| Year of publication: |
2024
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|---|---|
| Authors: | Yuan, Weixi ; Guo, Fumei ; Li, Mimi ; Song, Haiyan |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 12, p. 4171-4191
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| Subject: | Consumer behavior | Wine marketing | Sensory cue congruence | Sensory cue order | Wine knowledge | Wine sensory cues | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Wahrnehmung | Perception | Weinbau | Wine industry | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2023-1160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015145520