Effects of Simulated Changes in Consumer Preference on the Meat and Poultry Industries

Consumer preferences for meat may be changing, If so, market clearing retail prices will be higher or lower than If no such changes occurred It Will be several year,s before statistical analysts have enough price-quantity observations to determine whether these alleged shifts m preference for meat products began m the eighties This article reports the Simulated Impacts on the livestock and crops sectors of several combinations of assumed shifts in consumer preference for beef, pork, and frying chickens over a lO-year period