Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Wen-Jang (Kenny) Jih, Su-Fang Lee
| Year of publication: |
July-September 2017
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| Authors: | Jih, Wen-Jang Kenny ; Lee, Su-Fang |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 3, p. 57-70
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| Subject: | Social Capital | Social Networking | Social Presence | Website Loyalty | Sozialkapital | Social capital | Social Web | Social web | Soziales Netzwerk | Social network | Taiwan | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2017070102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729770