Effects of social responsibility labelling and brand on willingness to pay for apparel
Gwendolyn Hustvedt and John C. Bernard
| Year of publication: |
2010
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|---|---|
| Authors: | Hustvedt, Gwendolyn ; Bernard, John C. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 34.2010, 6, p. 619-626
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| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Corporate Social Responsibility | Corporate social responsibility | Warenkennzeichnung | Product labelling | Markenartikel | Brand | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736809