Effects of strategic exiting from sponsorship after negative event publicity
Matthias Messner; Marc-André Reinhard
| Year of publication: |
2012
|
|---|---|
| Authors: | Messner, Matthias ; Reinhard, Marc-André |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 240-256
|
| Subject: | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Marktaustritt | Market exit | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534087