Effects of Strategic Exiting from Sponsorship after Negative Event Publicity
| Year of publication: |
2012
|
|---|---|
| Authors: | Messner, Matthias ; Reinhard, Marc‐André |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 4, p. 240-257
|