Effects of subcultural differences on country and product evaluations : a replication study
Thomas Aichner, Paolo Coletti, Cipriano Forza, Urban Perkmann, and Alessio Trentin
| Year of publication: |
2016
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|---|---|
| Authors: | Aichner, Thomas ; Coletti, Paolo ; Forza, Cipriano ; Perkmann, Urban ; Trentin, Alessio |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 115-127
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| Subject: | Country of origin | COO | consumer subcultures | product–country image | PCI | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2015.1138012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011654345