Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Monica D. Hernandez; Yong Jian Wang, Michael S. Minor and Qian Liu
| Year of publication: |
2008
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|---|---|
| Authors: | Hernandez, Monica D. ; Wang, Yong Jian ; Minor, Michael ; Liu, Qian |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 6, p. 424-435
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| Subject: | Religion | Meinungsforschung | Opinion poll | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789906