Effects of task complexity on creative customer behavior
Taeshik Gong (College of Business and Economics, Hanyang University ERICA, Ansan, Republic of Korea), and Jin Nam Choi (Graduate School of Business, Seoul National University, Seoul, Republic of Korea)
| Year of publication: |
2016
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|---|---|
| Authors: | Gong, Taeshik ; Choi, Jin Nam |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 1003-1023
|
| Subject: | Creative customer behaviour | Customer creative ability | Customer intrinsic motivation | Customer learning orientation | Customer stress | Customer task complexity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Kundenintegration | Customer integration | Motivation | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2015-0205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529748