Effects of Technological Hierarchy on Brand Extension Evaluations
| Year of publication: |
1999
|
|---|---|
| Authors: | Jun, Sung Youl ; Mazumdar, Tridib ; Raj, S. P. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 46.1999, 1, p. 31-43
|
| Publisher: |
Elsevier |