Effects of Technological Hierarchy on Brand Extension Evaluations
| Year of publication: |
1999
|
|---|---|
| Authors: | Jun, Sung Youl ; Mazumdar, Tridib ; Raj, S.P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 46.1999, 1, p. 31-44
|