Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource-Matching Perspective
| Year of publication: |
1999
|
|---|---|
| Authors: | Hahn, Minhi ; Hwang, Insuk |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 8, p. 659-676
|