Effects of temporal features and product image zooming in online time scarcity deals : a construal fit account
Year of publication: |
2024
|
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Authors: | Ho, Candy K. Y. ; Kuan, Kevin ; Liang, Shuyu ; Ke, Weiling |
Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 7, Art.-No. 104019, p. 1-15
|
Subject: | Construal fit | Deal time | Lead time | Product image zooming | Time scarcity deal | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Zeit | Time |
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